How far will BMW Go?

If you had told me ten years ago that BMW motorcycles would try to emulate the M division of its automobile business by producing a high performance motorcycle in every class ... and, in fact, the best performing motorcycle in every class, I would not have believed it.


This is a motorcycle company that catered to the mature, conservative motorcyclist for decades. It offered nothing to the adrenalin junkies.

Now that it has acquired Husqvarna, it is becoming clearer that BMW wants to produce state-of-the-art high performance bikes in every category, both on-road and off. Expect to see road machines introduced in the next few years that are designed to take on the best that the Japanese and other European manufacturers have to offer. At the same time, expect BMW to invest funds into Husqvarna and push it even further onto the cutting edge of off-road design